“By far, the most important thing to consider when developing a successful website is how you can maximise conversions – whether that be an ecommerce sale, or a form submission for a service business.
People often get too wrapped up in a pretty website design at all cost – but that often doesn’t convert.
Some basic tips to improve your website conversation rate are:
- Ensure you have a clear navigation and customer flow.
- Provide simple and clear “call to actions” throughout the website.
- Improve your website speed at all cost.
- The right images can work wonders.
- Don’t stop testing.”
David Pagotto is the founder and managing director of SIXGUN, a digital marketing agency based in Melbourne, Australia.
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