Here are the top five things that Tyler Hanna from creative agency, 8-bit Rex recommends every website have on its home page:
1. There needs to be an offer “Above-The-Fold”. Meaning the website needs to offer something of value to the viewer immediately upon the viewer landing on the home page of the website.
2. There needs to be an obvious CTA (Call To Action). A website viewer needs to know immediately how they can purchase your product/service. For example, “Buy Now” or “Schedule A Free Consult”.
3. There needs to be images of success or testimonies. Social proof is the most powerful marketing tactic that you can leverage. There needs to be someone else besides you to tout your business’ offer.
4. There needs to be a bite-size breakdown of your revenue streams. Further down your home page, customers need to know all the services/products that they can purchase from you. This makes your product/service offerings explicitly clear.
5. There needs to be very few words. Don’t confuse or force customers to read a ton of unnecessary text. Simply let customers know 1. What you offer 2. How it will make their lives better and 3. What they need to do to purchase it.
8-bit Rex is a creative agency in Minneapolis, MN that specializes in digital marketing, branding, and strategy. Combined, the two founders have approximately 15 years of digital marketing, branding, and strategy experience. Connect with 8-bit Rex on Facebook, Twitter and Instagram.
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