1. HTTPS
Keep your customers happy and personal data secure.
2. Host
Think carefully about a web platform e.g. shopify, wix or squarespace. It’s much easier to create something stunning yourself for under $300.00 AUD a year instead of paying an agency $6000 just for a build.
3. SEO
Focus on developing great content, keyword rich pages and building authority and links in your space. These signals all put you in the Google good books. In time, you’ll receive more organic traffic to your site.
4. Design UX (user experience)
Focus on the customer journey, make it easy for them to learn about your brand, purchase products, contact and link out to other relevant branding areas e.g. socials. When you’re building a page actually think – what value is in this for the customer?
Josh is the Director for STLTDFX, a unique collection of limited pieces of art and series streetwear garments, inspired by automotive influences and design. Connect on Instagram @stltdfx.
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