Category: Website Tips

“By far, the most important thing to consider when developing a successful website is how you can maximise conversions – whether that be an ecommerce sale, or a form submission for a service business.

People often get too wrapped up in a pretty website design at all cost – but that often doesn’t convert.

Some basic tips to improve your website conversation rate are:

• Ensure you have a clear navigation and customer flow.
• Provide simple and clear “call to actions” throughout the website.
• Improve your website speed at all cost.
• The right images can work wonders.
• Don’t stop testing.”

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“Ensure your website effectively communicates what it is that you do straight away. The average page visit lasts a little less than a minute, and a lot of visits last less than a few seconds, so connecting with your audience straight away is important.

Users take the time time to read just a quarter of the text on the pages they actually visit, so format your website in a way that makes it easy to read and digest. This includes utilising icons and imagery to support your messaging, dot points, subheaders, etc to break up your content. 

Nobody wants to read a wall of text on a web page, and if you do it they will leave almost instantly.

These basic design principles are vital, because any form of digital marketing you do without addressing these issues first will be in vain.”

Blake Smith is a digital marketing consultant specialising in growth hacking and SEO. He manages multi-channel strategies for clients, designing campaigns that focus on growth, lead generation, and engagement. Follow Blake on his personal digital marketing blog at www.blakesmithy.com or on his social accounts @blakesmithy.

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“1. Make it incredibly user-friendly. Don’t bombard people with information – make every page reachable from the home page so they can easily access information IF they need it, but don’t smash them with it all at once.

2. Stating the obvious but being optimised for mobile is an absolute must-have. Not even mobile-friendly, it should be mobile FIRST. Make sure it presents correctly, loads quickly on mobile and works on every device. Mobile makes up for 70% or more of you traffic so don’t waste it.

3. Make it look modern and clean. If it looks outdated or clumsy it will leave a bad impression. 9 times out of 10 a clean, ‘less is more’ approach is the way to go, using realistic, powerful imagery (that doesn’t look like a cheesy stock photo). You can use Unsplash for great (and free) royalty free photos.

4. Make it SEO friendly. If you’re not an SEO guru don’t worry, just make sure each page has a title and description, minimise the images so it loads quickly, make sure you’ve submitted a sitemap to Google Search Console and you delete any pages you aren’t using. 

5. Create some blog content and send people to your website. Like I said, no need to be an SEO wizard but ultimately you want to send people to your site whenever you can.

BONUS – If you’re a local business, sign up to Google My Business so you start showing up when people search for you. It’s a quick and easy way to instantly increase your SEO.” – Mitch Hills

Mastered Marketing helps people help more businesses. A Brisbane-based digital agency passionate about small businesses, we help businesses explode their brand & get more customers online with world-class digital marketing. Connect on Instagram or Facebook. 

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“Our biggest tips for creating a website are: 

Make sure all design is streamlined and that you invest in a professional graphic designer, content writer, web developer, and software engineer. Make sure to nail the four pillars of successful SEO: 

1. New and trending content creation
2. Specific content creation
3. Invest in Google Adwords and online campaigns
4. Network with other websites to gain backlinks from them. 

Following these four pillars will ensure that you’re relevant, specific, fair with Google advertising and a trusted source – all things Google loves! Make sure to target a niche and know your audience when it comes to content creation and take advantage of all social media platforms to market your website to the public.” – Kaylyn Jeffrey

Kaylyn Jeffrey is a Web Content Manager for Service.com.au, a business that connects everyday Australians with local service professionals. 

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Tip #2: Landing pages and call to actions are key!

“The main tip I would give is the importance of landing pages and call to actions. What do you want the person on your website to actually do? Do you want them to buy or phone you or sign up to something? You need a high converting landing page to capture a lead in some way – otherwise it is pointless even having them visit your website.” – Joanna Wells, Taylor Wells. 

We launched Taylor Wells in 2016 to help companies work out how to price their services. We help them build their pricing approach and also build pricing teams for companies. We have worked with some of leading ASX listed businesses.

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As the owner of an online business, I am constantly exploring the best ways to improve our online presence. SEO, Google Ad Words, website design, content, landing pages…there are so many elements to consider when designing a successful website, and it’s constantly changing. So we asked some web experts and businesses “in the trenches” the question, “What are your top tips for a creating successful website?” 

Tip #1: Get involved and create great content

“My top tip for your website is that the business owner needs to get involved. They will learn so much from a couple of months working on the website – they will save lots of money and heartache down the line – i.e. if they know how to post blogs, make small changes etc. and also know roughly how long a task takes to complete. They can then outsource that task with confidence.

The second thing I would say is that SEO is an ongoing and never ending journey. You need to create regular high quality content or you simply will not grow your organic traffic sustainably. This could be a blog, videos etc.” – Aodhan MacCathmhaoil, waster.com.au

Waster.com.au was launched in 2016 to deliver low co st waste and recycling to small Australian businesses on flexible 30 day agreements. We provide all services and really focus on boosting environmental performance.

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